Yesterday I decided to stop by the AT&T store to check on my contract and look into a new phone. I love my Blackjack, but ever since an unfortunate incident with a rainy day and a puddle, it’s features have started to get, well, let’s say, “unreliable.”
By the way, do you know about the red dot inside your phone? The one that turns red if you get it wet so the wireless manufacturers don’t have to uphold your warranty? Strangely enough, my phone didn’t have one. Imagine that.
That didn’t matter, because the moment I walked into the store I felt an undeniable pull from a certain white kiosk… but I fought the urge. (Don’t look directly at it! Don’t make eye contact!) I walked to the opposite wall, pulling down the second generation of my current phone. I’ve grown quite attached to my phone (as many of you like to point out) but one of my biggest complaints is that the buttons are so doggone small. The new version didn’t change that… so I started looking at the AT&T Tilt.
As a designer, I love simplicity. As a tech geek, I love functionality. This phone was pretty cool, lots of features, touch screen, slide out keyboard… but the little gray apple in the corner was calling me.
“You know you want me.”
“No. I will not give in. I will not have one just for trends’ sake.”
“But I’m not a trend to YOU… look, I have a Mac OS…. sure, the Tilt is cool, but underneath, it’s still WINDOWS.”
“Shut up.” I turned my back to the kiosk, looking up my blog on the Tilt. One of the main reasons I have a data phone is so that I can blog from anywhere. It displayed nicely (although I’m going to have to adjust the design because I forget about the emerging power of smartphones). I logged into the blog interface, and tested the typing feature. Smooth. Easy. I liked it.
“But it’s WINDOWS!”
“SHUT UP!”
“WINDOWS!”
I set the Tilt down and wandered around while I waited my turn. I listened as people discussed their phone bills, talked about upgrading their packages, discovered new features on their phones…. I wandered past the Bluetooth headset displays, the various phone accessories…. when I felt my feet turn slightly.
“No. Don’t you walk over there.”
“Just come see.”
“NO. DO NOT GO OVER THERE.”
“Just a little peek. A peek won’t hurt.”
“NO! NO! NO! WHERE ARE YOU GO-”
But it was too late. My feet were not listening to me, and I found myself in front of the beautiful, simple white kiosk. Thank you, Apple, for making white space cool again. From the bottom of my little black designer heart…
For a moment, I kept my eyes closed. Don’t look. Like Sodam and Gomorrah… I will turn to salt. I will turn to salt. I will turn to salt. Don’t look. DON’T LOOK!
But I looked.
The phone sat quietly in it’s cradle. No words now. Just me & the phone. It’s simple, smooth screen, the polished surface, unmarred by primitive buttons and awkward dials. The simple, bright, colorful icons, a symphony of simplicity and design… so pretty…. I reached out slowly, every fiber of my being crying out while I did - NO! NO! NO! - but it was too late. It held me in it’s invisible grasp, inexplicably drawn to it’s simple beauty…
The moment I picked it up, it was all over.
SOLD.
So much for “lead me not into temptation…”